2010 - RIVER ISLAND
CLIENT - River Island
BRIEFING - To redesign a famous e-commerce website.
SOLUTION - This design was a case study on the actual River Island web site. The challenge was to improve its usability but keeping the same contents.
This design aims at making the user experience as clear as possible improving the site's conversion rates by highlighting men and women's sections and suggesting new tools like e-vouchers and an iphone app.
BRIEFING - To redesign a famous e-commerce website.
SOLUTION - This design was a case study on the actual River Island web site. The challenge was to improve its usability but keeping the same contents.
This design aims at making the user experience as clear as possible improving the site's conversion rates by highlighting men and women's sections and suggesting new tools like e-vouchers and an iphone app.
2010 - MOST HAUNTED APP
CLIENT - Most Haunted is a British paranormal documentary reality television series on Living presented by Yvette Fielding.
BRIEFING - This was a pitch for an iPhone app which would allow users to check, tag, rate and share "haunted locations" with other users and social networks.
BRIEFING - This was a pitch for an iPhone app which would allow users to check, tag, rate and share "haunted locations" with other users and social networks.
2010 - PEUGEOT
CLIENT - Peugeot
BRIEFING - This project was a pitch for Peugeot, a mini site for a miraculous app contest.
BRIEFING - This project was a pitch for Peugeot, a mini site for a miraculous app contest.
2009 - TRACK AND LOCATE WEB SITE
CLIENT -
Track and Locate - A British company that provides a corporate tracking system that works via mobile phones.
BRIEFING - To design an up-to-date, minimalist logo and website with CMS.
SOLUTION - After designing the logo I just needed to arrange the website's contents, but maintain the same identity. I tried to make its layout look as light and clean as possible so users would find it easy to navigate.
You can check the page by clicking here.
BRIEFING - To design an up-to-date, minimalist logo and website with CMS.
SOLUTION - After designing the logo I just needed to arrange the website's contents, but maintain the same identity. I tried to make its layout look as light and clean as possible so users would find it easy to navigate.
You can check the page by clicking here.
2009 - ORBEA
CLIENT -
Orbea, a Spanish bicycle manufacturer
BRIEFING - Redesign the Spanish bike company's Brazilian website.
SOLUTION - Orbea is a Spanish bike brand. They have been building bicycles since the 1920s. They have also been sponsoring winning athletes like Craig Alexander, Ironman World Champion. The brand isn’t so well-known in Brazil, so I designed a website to inform visitors of its greatness and history. It had to maintain the same international quality standards as the company's other websites. The results were very positive. The website has been complimented by clients, retailers and by Orbea's Spanish directors board.
You can check the page by clicking here.
BRIEFING - Redesign the Spanish bike company's Brazilian website.
SOLUTION - Orbea is a Spanish bike brand. They have been building bicycles since the 1920s. They have also been sponsoring winning athletes like Craig Alexander, Ironman World Champion. The brand isn’t so well-known in Brazil, so I designed a website to inform visitors of its greatness and history. It had to maintain the same international quality standards as the company's other websites. The results were very positive. The website has been complimented by clients, retailers and by Orbea's Spanish directors board.
You can check the page by clicking here.
2009 - LEVEL TRADE CO
CLIENT - Level Trade Co, a Brazilian trading company.
BRIEFING - To design a simple but original website.
SOLUTION - How to make a simple but original website? First it should have original images, so I went to Photoshop and made this collage from scratch (I posted the collage steps in the illustration section). I created a clean design but tried to make it look unique by setting a nice colour scheme and by adding business related icons, which helps users find what they're looking for and made it look nicer.
BRIEFING - To design a simple but original website.
SOLUTION - How to make a simple but original website? First it should have original images, so I went to Photoshop and made this collage from scratch (I posted the collage steps in the illustration section). I created a clean design but tried to make it look unique by setting a nice colour scheme and by adding business related icons, which helps users find what they're looking for and made it look nicer.
2009 - DELISHVILLE
CLIENT -
Delishville, a blog about gluten free food and recipes.
BRIEFING - To create a logo and develop a Wordpress theme.
SOLUTION - I researched through many similar blogs and didn't find any good design reference. Although reading a little bit about gluten intolerance, I could imagine how hard this disease is. This blog's readers are after alternatives to make their lives better. That's how I imagined Delishville, a place where users can forget about their problem and feel free to taste everything they find. A happy place.
BRIEFING - To create a logo and develop a Wordpress theme.
SOLUTION - I researched through many similar blogs and didn't find any good design reference. Although reading a little bit about gluten intolerance, I could imagine how hard this disease is. This blog's readers are after alternatives to make their lives better. That's how I imagined Delishville, a place where users can forget about their problem and feel free to taste everything they find. A happy place.
2009 - CELULA IDEIAS
CLIENT -
Celula Ideias, a Brazilian Advertising and Digital Agency.
BRIEFING - Redesign the agency's website adding new features and improving its interactivity.
SOLUTION - I can say I know this company well enough as I am one of its founders. This is the third version of the website. I personally believe every company should to change their website design around once a year. We had a very respected blog, but most people didn't know what we had to offer as a company, so with this new version, we made it very clear since the first page.
The "about" page had a flash presentation of our services, client testimonials and an online quote page, which has brought clients from all over Brazil. We made the blog look nicer by enhancing the posts' width, adding avatar images, to add a personal touch for bloggers and links to social networks such as Twitter, YouTube, etc.
Finally, we designed a Demo reel video that can be seen in my blog. You can ALSO check the page by clicking here.
BRIEFING - Redesign the agency's website adding new features and improving its interactivity.
SOLUTION - I can say I know this company well enough as I am one of its founders. This is the third version of the website. I personally believe every company should to change their website design around once a year. We had a very respected blog, but most people didn't know what we had to offer as a company, so with this new version, we made it very clear since the first page.
The "about" page had a flash presentation of our services, client testimonials and an online quote page, which has brought clients from all over Brazil. We made the blog look nicer by enhancing the posts' width, adding avatar images, to add a personal touch for bloggers and links to social networks such as Twitter, YouTube, etc.
Finally, we designed a Demo reel video that can be seen in my blog. You can ALSO check the page by clicking here.
2008 - UNIBIND
CLIENT -
Unibind, One of the world's biggest companies in binding solutions.
BRIEFING - Redesign the Belgian company's Brazilian website, keeping its corporate and globalized look.
SOLUTION - As Unibind is a recent company in Brazil and its brand is not well known. I aimed to focus on their products, which are amazing. Since the home page the user can browse through all different product lines. To relate it with the Brazilian audiences, I decided to let the corporate red colour stand out to make it feel warmer and cozier.
You can check the page by clicking here.
BRIEFING - Redesign the Belgian company's Brazilian website, keeping its corporate and globalized look.
SOLUTION - As Unibind is a recent company in Brazil and its brand is not well known. I aimed to focus on their products, which are amazing. Since the home page the user can browse through all different product lines. To relate it with the Brazilian audiences, I decided to let the corporate red colour stand out to make it feel warmer and cozier.
You can check the page by clicking here.
2008 - GEWINN
CLIENT -
Gewinn Investimentos, a stock brokerage firm.
BRIEFING - Develop the company's website to be a social tool for its clients, investors and students.
SOLUTION - I don't really understand much about the stock market and as the client described, they wanted to make their web services more accessible to a large share of the market. This is composed by entrepreneurs and professionals that would like to invest in stocks, but are reluctant because they don't quite understand it. I suggested we should make a corporate blog with relevant information aimed at theirs students and potential customers. The website had a large variety of indexes and commented quotes online to help users. Most links and buttons had icons to make it easier for new internet users to browse through the website.
You can check the page by clicking here<'a>.
BRIEFING - Develop the company's website to be a social tool for its clients, investors and students.
SOLUTION - I don't really understand much about the stock market and as the client described, they wanted to make their web services more accessible to a large share of the market. This is composed by entrepreneurs and professionals that would like to invest in stocks, but are reluctant because they don't quite understand it. I suggested we should make a corporate blog with relevant information aimed at theirs students and potential customers. The website had a large variety of indexes and commented quotes online to help users. Most links and buttons had icons to make it easier for new internet users to browse through the website.
You can check the page by clicking here<'a>.
2008 - DK MAQUINAS
CLIENT -
DK Maquinas, a 30-year old company with original technology for textile screen printing.
BRIEFING - Redesign the company's website.
SOLUTION - The company's previous website was very slow because of its flash platform, it was also poorly designed and didn’t express what kind of service the company had to offer’. We redesigned it making it more intuitive, faster and easy to browse.
You can check the page by clicking here.
BRIEFING - Redesign the company's website.
SOLUTION - The company's previous website was very slow because of its flash platform, it was also poorly designed and didn’t express what kind of service the company had to offer’. We redesigned it making it more intuitive, faster and easy to browse.
You can check the page by clicking here.
2008 - BRAZILIAN WAY OF LIFE
CLIENT -
BtoW Brazilians to the World - A travel agency that provides exchange programs and educational travel.
BRIEFING - To create a web video contest aimed at their clients (which are Brazilians living abroad).
SOLUTION - The contestants were required to send their videos relating to their experiences abroad, so I came up with "Brazilian Way Of Life", a parody to the "American Way Of Life". I didn't want to use the basic Brazilian clichés such as samba, carnival, jungle, etc. So I simply worked with the national colours to create a tropical, young and friendly look.
BRIEFING - To create a web video contest aimed at their clients (which are Brazilians living abroad).
SOLUTION - The contestants were required to send their videos relating to their experiences abroad, so I came up with "Brazilian Way Of Life", a parody to the "American Way Of Life". I didn't want to use the basic Brazilian clichés such as samba, carnival, jungle, etc. So I simply worked with the national colours to create a tropical, young and friendly look.
2008 - ALDRAVA
CLIENT -
Aldrava, a Brazilian construction company.
BRIEFING - Build a corporate website and a Content Management System for a start-up construction company that made it look fresh but experienced. You can check the page by clicking here.
BRIEFING - Build a corporate website and a Content Management System for a start-up construction company that made it look fresh but experienced. You can check the page by clicking here.
2007 - RICARDO PAULETTI
CLIENT -
Ricardo Pauletti
BRIEFING - To design a website for a Brazilian musician, influenced by Brazilian rhythms such as "MPB", "Chorinho", "Samba", "Bossa Nova" and international styles like "Flamenco" and "Classical" music.
SOLUTION - I designed a very natural, tropical and musical website where nature transforms into the acoustic guitar. The user can browse (and play) through the guitar's strings to explore other pages. I wanted it to be simple, classy and attractive and it looks like I got it. You can check the page by clicking here.
BRIEFING - To design a website for a Brazilian musician, influenced by Brazilian rhythms such as "MPB", "Chorinho", "Samba", "Bossa Nova" and international styles like "Flamenco" and "Classical" music.
SOLUTION - I designed a very natural, tropical and musical website where nature transforms into the acoustic guitar. The user can browse (and play) through the guitar's strings to explore other pages. I wanted it to be simple, classy and attractive and it looks like I got it. You can check the page by clicking here.
2007 - BTOW
CLIENT -
BtoW "Brazilians to the World" - A travel agency that provides exchange programs for Brazilians who want to travel, work and study abroad.
BRIEFING - To create a cross-media campaign aimed at teenagers and college students.
SOLUTION - The creative concept was inspired by the board game "RISK", which is very famous among Brazilians born after the 80's. The campaign slogan was "Conquer the World". We created digital, video and print materials like the world map tray and the "objective cards". This campaign worked so well that that the company is still using the same strategy and they also had national competitors imitating its design and concept.
You can check the page by clicking here.
BRIEFING - To create a cross-media campaign aimed at teenagers and college students.
SOLUTION - The creative concept was inspired by the board game "RISK", which is very famous among Brazilians born after the 80's. The campaign slogan was "Conquer the World". We created digital, video and print materials like the world map tray and the "objective cards". This campaign worked so well that that the company is still using the same strategy and they also had national competitors imitating its design and concept.
You can check the page by clicking here.
2007 - ALLTECH
CLIENT -
Alltech Energia.
BRIEFING - Redesign the company's website.
SOLUTION - We created a new website and a corporate blog with a Control Management System, which allowed their staff to update the site's pages and to assist the sales department. This helped to generate an online contracts database too.
You can check the page by clicking here.
BRIEFING - Redesign the company's website.
SOLUTION - We created a new website and a corporate blog with a Control Management System, which allowed their staff to update the site's pages and to assist the sales department. This helped to generate an online contracts database too.
You can check the page by clicking here.
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