2009 - TRACK AND LOCATE
CLIENT -
Track and Locate, a British company that provides a corporate tracking system that works via mobile phones.
BRIEFING - To design an up-to-date, minimalist logo and website.
SOLUTION - If less is more, I've done it as simple as it can be. I decided to work with a lower case type, sanserif, and reduced the tracking between the fonts since it's a long name, which makes it hard to create a logo.
The mobile phone was the obvious symbol to work with because it relates to the kind of service provided by this client. The client suggested I should use blue for the background so I chose yellow and white to create a nice harmonic and contrasted colour palette.
BRIEFING - To design an up-to-date, minimalist logo and website.
SOLUTION - If less is more, I've done it as simple as it can be. I decided to work with a lower case type, sanserif, and reduced the tracking between the fonts since it's a long name, which makes it hard to create a logo.
The mobile phone was the obvious symbol to work with because it relates to the kind of service provided by this client. The client suggested I should use blue for the background so I chose yellow and white to create a nice harmonic and contrasted colour palette.
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