2009 - UNIBIND
CLIENT -
Unibind, one of the world's biggest companies in binding solutions.
BRIEFING - To create an ad campaign for their office product-line in Brazil.
SOLUTION - Unibind has a unique thermal binding technology that is used by many companies such as Apple, Kodak, Fuji. They also have a special product-line for small businesses and offices.
When I saw their products for the first time, I thought about the possibilities Unibind has but most people are unaware of. That's how I came up with the slogan: "Unibind - Possibilities beyond imagination." and how I could relate the brand to incredible situations that would draw people's attention to the ads and get them to wonder how those products could work for themselves.
BRIEFING - To create an ad campaign for their office product-line in Brazil.
SOLUTION - Unibind has a unique thermal binding technology that is used by many companies such as Apple, Kodak, Fuji. They also have a special product-line for small businesses and offices.
When I saw their products for the first time, I thought about the possibilities Unibind has but most people are unaware of. That's how I came up with the slogan: "Unibind - Possibilities beyond imagination." and how I could relate the brand to incredible situations that would draw people's attention to the ads and get them to wonder how those products could work for themselves.
2009 - FAS
CLIENT -
Grupo Făs de Teatro. "Făs" or "Fans" is an acting group from Blumenau, Brazil.
BRIEFING - To create the logo, visual identity and advertising material for "Făs".
SOLUTION - The play was written by Alfredo Megna, an Argentine writer. The story is about three girls obsessed by a celebrity that is about to get married. They decide to kidnap their idol and suffer the consequences.
The logo is a typographical collage like those used on stereotypical kidnapping notes. The color palette was based on the characters' names Carmin (red), Lilá (purple) and Celeste (blue). The poster layout represents the characters' naďve, fragile but also violent and disturbed nature.
BRIEFING - To create the logo, visual identity and advertising material for "Făs".
SOLUTION - The play was written by Alfredo Megna, an Argentine writer. The story is about three girls obsessed by a celebrity that is about to get married. They decide to kidnap their idol and suffer the consequences.
The logo is a typographical collage like those used on stereotypical kidnapping notes. The color palette was based on the characters' names Carmin (red), Lilá (purple) and Celeste (blue). The poster layout represents the characters' naďve, fragile but also violent and disturbed nature.
2008 - FIREWHIP
CLIENT - Beto Carrero World.
BRIEFING - To create outdoor media about their new roller coaster release.
BRIEFING - To create outdoor media about their new roller coaster release.
2008 - DIA DE LOS MUERTOS
CLIENT -
Baja California. Mexican + Californian cuisine restaurant.
BRIEFING - To create a poster about the DIA DE LOS MUERTOS (Day of the dead) PARTY.
SOLUTION - I wanted to create an original illustration. After a few drafts and scratches I went vector crazy until I got this. It worked so well that they used the same poster the following year.
BRIEFING - To create a poster about the DIA DE LOS MUERTOS (Day of the dead) PARTY.
SOLUTION - I wanted to create an original illustration. After a few drafts and scratches I went vector crazy until I got this. It worked so well that they used the same poster the following year.
2008 - BTOW CARDS
CLIENT -
BtoW "Brazilians to the World" - A travel agency that provides exchange programs for Brazilians who want to travel, work and study abroad.
BRIEFING - To create a cross-media campaign aimed at teenagers and college students.
SOLUTION - The creative concept was inspired by the board game "RISK", which is very famous among Brazilians born after the 80's. The campaign slogan was "Conquer the World". We created digital, video and print materials like the world map tray and the "objective cards". This campaign worked so well that that the company is still using the same strategy and they also had national competitors imitating its design and concept.
BRIEFING - To create a cross-media campaign aimed at teenagers and college students.
SOLUTION - The creative concept was inspired by the board game "RISK", which is very famous among Brazilians born after the 80's. The campaign slogan was "Conquer the World". We created digital, video and print materials like the world map tray and the "objective cards". This campaign worked so well that that the company is still using the same strategy and they also had national competitors imitating its design and concept.
2007 - BETO CARRERO WORLD
CLIENT -
Beto Carrero World. Brazil's biggest Amusement Park.
BRIEFING - To design a sales brochure for the Marketing and Events department aimed at corporate clients.
SOLUTION - The park is almost 20 years old and there are still many people in Brazil who haven’t yet visited. The park also had ‘unfair reputation’. So I aimed to change this by showing that they really had magic to offer. I designed a 16 page brochure with the best images, relevant information about the park's structure and a magic environment. The client reported that corporate clients grew by 300% after this material.
BRIEFING - To design a sales brochure for the Marketing and Events department aimed at corporate clients.
SOLUTION - The park is almost 20 years old and there are still many people in Brazil who haven’t yet visited. The park also had ‘unfair reputation’. So I aimed to change this by showing that they really had magic to offer. I designed a 16 page brochure with the best images, relevant information about the park's structure and a magic environment. The client reported that corporate clients grew by 300% after this material.
2006 - WMAILING
CLIENT -
WVirtual Telecom. Internet services provider.
BRIEFING - To design a brochure and print ads for their email marketing system.
BRIEFING - To design a brochure and print ads for their email marketing system.
2006 - DIMY
CLIENT -
Dimy, a Brazilian fashion brand.
BRIEFING - To design and illustrate a print catalog. The photographer gave me the pictures and told me to do whatever I wanted to make the catalog look nice.
BRIEFING - To design and illustrate a print catalog. The photographer gave me the pictures and told me to do whatever I wanted to make the catalog look nice.
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