I’m a London-based freelance Art Director who specialises in digital design and advertising. I also love illustration,typography and logo design.
I started my career as a Graphic Designer in 2004. In 2006, I co-founded a successful digital boutique agency in Brazil to which I was Managing/Creative Director for over 3 years.
I moved to London in 2009. Since then, I have worked for agencies such as We Are Fallon, WCRS, SapientNitro, Blue Hive, Hello World, Altogether Digital, We Are VI and TH_NK.
You can download my CV here
I had the opportunity to work in this very exciting project for the Ford Company developed by Blue Hive.
The brief was to build a digital experience for the new Ford Mondeo multi-national campaign named "Mondeo Reaction". The new Ford Mondeo has a stunning design and a wide range of hi-tech features, which was an opportunity to push the boundaries and explore a rich user experience.
The creative idea was based around user reactions, measuring how they would respond to each experience as we introduced different features of the Mondeo.
The greatest challenge was to design a browser-based gamefied responsive experience with parallax animations that would run smoothly across different devices and internet connection.
We did an extensive design research on adaptive imagery, HTML5 animations for mobile devices, display resolutions, user journeys and use of mobile sensors via browser. All of the website's experiences require the use of accelerometer, gyroscope, magnometer, as well as touch gestures.
In the end we've managed to deliver a mobile browser experience that was very similar to an application.
One of the UK’s most notourious names in luxury retail since 1924, Watches of Switzerland wanted to increase their online presence.
The brief was to extend their retail offer online by creating a simple but premium multi-device experience. The client wanted to completely redesign their existing website, as well as implementing a new online showroom and e-commerce platform.
I’ve worked closely with a team of extremely talented digital experts at Hello World Group, redefining WoS’s online indentity and designing their first responsive e-commerce website.
You can see the website here.
London Electro Rock band Plastique released their second album '#SocialScar' in October, 2013.
I was responsible for the creative direction to all things related to the album’s art; Including album sleeves, artbooks, promos, posters, music videos, social media, a parallax microsite and a responsive website for the band. The aim was to create both a physical and digital experience for the album art.
Inspired by social dystopias such as Clockwork Orange, 1984 and Fight Club, I’ve had the support of German photographer Christian Baron and producer Gabriel Ralls to help me create this dark narrative.
Since then, #SocialScar has been featured in several music blogs, radio shows, podcasts and mixtapes around the world, including Tom Robinson’s BBC Introducing and it also led Plastique to become one of the 5 finalists of Marshall's Ultimate Band Contest 2013.
The microsite went on to win two awards and featured on various blogs. Visit it here.
#SocialScar’s album microsite was inspired by the nostalgia of listening to an album while browsing lyrics and artwork in the sleeve. Gabriel and I tried to translate that atmosphere into a digital experience by creating a 3D parallax side scroller journey with a customised SoundCloud player.
'Green Ops Command a Commando' is a strategy game where players are in charge of a troop of Royal Marines Commandos and have to make decisions under pressure.
Over 83,800 people experienced the mission in the first three months with the average visitor engaged for over six minutes and almost a quarter of visitors returning once or more.
The campaign won Best Game at the 2012 BIMA Awards and the game is still available at the Royal Navy website.
In 2011, Sky Arts lauched a project called "Ignition Series", a which aimed at independent artistic collectives. Their goal is to support the arts in the UK and Ireland by providing a cash investment of up to £200,000 to bring their projects to a wider audience.
The brief was to come up with a innovative micro site to raise awareness, inform and allow users to submit their applications.
Dave Gordon, Lead Creative Technologist at WCRS, and I teamed up to to design a parallex scrolling one-pager with 3D abstract visuals. The concept was a creative explosion.
This project was featured by several blogs and award web sites and won Site Of The Day by CSS Awards.
The left images show concept variations, designed in Cinema 4D and retouched in Adobe Photoshop.
The image on the right displays the full site design. The final design was 4800 pixels high.
The Need For Feed was part of Subway’s social media strategy in the UK. The creatives Andy Lee and Jonny Porthouse came up with the idea of designing a game for Facebook fans.
Gon Fernandez, Lead Creative Technologist, designed the game’s engine and its levels; And I was responsible for the look and feel, UI design, typography and iconography.
The game consists in feeding a group of kids before they run out of energy. You control a cannon that fires ‘subs’. Throughout its 20 levels, the game becomes more difficult and demands a good deal of strategy and accuracy in order to finish each level on time.
Subway UK and Ireland Facebook page had about 12k fans at the time. After a month it reached over 50k. The game was so succesful that fans demanded its return after a few months.
To make the most out of Facebook’s app design limitations. I've avoided straight angles and laid out some of the design elements off the canvas in order to simulate depth and field.