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I’m a London-based Art Director who specialises in all things digital and also love designing logos and print.
I started my career as a Graphic Designer in 2004. In 2006, I co-founded a successful digital boutique agency in Brazil to which I was Managing/Creative Director for over 3 years.
I came to London in 2009. Since then, I have worked for agencies such as Fallon, WCRS, Altogether Digital, We Are VI and TH_NK.
'Green Ops Command a Commando' is a strategy game where players are in charge of a troop of Royal Marines Commandos and have to make decisions under pressure.
Over 83,800 people experienced the mission in the first three months with the average visitor engaged for over six minutes and almost a quarter of visitors returning once or more.
The campaign won Best Game at the 2012 BIMA Awards and the game is still available at the Royal Navy website.
In 2011, Sky Arts lauched a project called "Ignition Series", a which aimed at independent artistic collectives. Their goal is to support the arts in the UK and Ireland by providing a cash investment of up to £200,000 to bring their projects to a wider audience.
The brief was to come up with a innovative micro site to raise awareness, inform and allow users to submit their applications.
Dave Gordon, Lead Creative Technologist at WCRS, and I teamed up to to design a parallex scrolling one-pager with 3D abstract visuals. The concept was a creative explosion.
This project was featured by several blogs and award web sites and won Site Of The Day by CSS Awards.
The left images show concept variations, designed in Cinema 4D and retouched in Adobe Photoshop.
The image on the right displays the full site design. The final design was 4800 pixels high.
The Need For Feed was part of Subway’s social media strategy in the UK. The creatives Andy Lee and Jonny Porthouse came up with the idea of designing a game for Facebook fans.
Gon Fernandez, Lead Creative Technologist, designed the game’s engine and its levels; And I was responsible for the look and feel, UI design, typography and iconography.
The game consists in feeding a group of kids before they run out of energy. You control a cannon that fires ‘subs’. Throughout its 20 levels, the game becomes more difficult and demands a good deal of strategy and accuracy in order to finish each level on time.
Subway UK and Ireland Facebook page had about 12k fans at the time. After a month it reached over 50k. The game was so succesful that fans demanded its return after a few months.
To make the most out of Facebook’s app design limitations. I've avoided straight angles and laid out some of the design elements off the canvas in order to simulate depth and field.
London Electro Rock band Plastique released their second album '#SocialScar' in October, 2013.
I was responsible for the creative direction to all things related to the album’s art; Including album sleeves, artbooks, promos, posters, music videos, social media, a parallax microsite and a responsive website for the band. The aim was to create both a physical and digital experience for the album art.
Inspired by social dystopias such as Clockwork Orange, 1984 and Fight Club, I’ve had the support of German photographer Christian Baron and producer Gabriel Ralls to help me create this dark narrative.
Since then, #SocialScar has been featured in several music blogs, radio shows, podcasts and mixtapes around the world, including Tom Robinson’s BBC Introducing and it also led Plastique to become one of the 5 finalists of Marshall's Ultimate Band Contest 2013.
The microsite went on to win two awards and featured on various blogs. Visit it here.
#SocialScar’s album microsite was inspired by the nostalgia of listening to an album while browsing lyrics and artwork in the sleeve. Gabriel and I tried to translate that atmosphere into a digital experience by creating a 3D parallax side scroller journey with a customised SoundCloud player.